THE INSIDE SCOOP SDN. BHD.

THE INSIDE SCOOP SDN. BHD. stands as one of Malaysia’s most beloved homegrown dessert brands — a company that transformed ice cream from a simple indulgence into a cultural expression of local taste.

Built on handcrafted production and Malaysian-inspired creativity, it carved a place in a market long dominated by global names, proving that local identity could stand on equal ground.

Its journey reflects a powerful truth — that familiarity, when reimagined, becomes innovation.

Founder:

Edmund Tan & Lim Shiew Li

Current Leadership:

Founding leadership team continues to guide the brand with a focus on craftsmanship, local identity, and experiential retail.

Some companies import ideas — THE INSIDE SCOOP created its own flavour.

In 2013, a husband-and-wife duo left their corporate careers with a simple yet daring vision — to build a Malaysian ice cream brand capable of standing beside global giants.

They began not with scale, but with craft — experimenting with recipes, studying gelato-making techniques, and refining flavours that resonated with local taste.

The first outlet in Bangsar introduced a curated selection of flavours, blending premium ingredients with Malaysian identity.

What set the brand apart was perspective — in a market filled with imported classics, it chose to celebrate local flavours such as cendol, teh tarik, and gula melaka, turning everyday nostalgia into a premium experience.

From a single store to a growing network, its journey reflects a powerful truth — that authenticity creates its own demand.

Core Activities include:

• Production of artisanal ice cream and desserts

• Operation of retail outlets and café-style experiences

• Development of locally inspired and seasonal flavours

• Expansion into packaged consumer products

The company’s operational model focuses on handcrafted dessert production, flavour innovation, retail outlet expansion, café-style customer experience, and packaged product growth. By combining artisanal ice cream with Malaysian-inspired flavours and experiential dessert retail, THE INSIDE SCOOP SDN. BHD. positions itself as both a premium dessert brand and a local lifestyle F&B operator.

Notable Offerings Include:

• Handcrafted ice cream with Malaysian-inspired flavours

• Buttermilk waffles and dessert pairings

• Ice cream cakes and takeaway pints

• Seasonal and collaborative flavour collections

These offerings have enabled THE INSIDE SCOOP SDN. BHD. to serve dessert lovers, families, young consumers, café-goers, event customers, and retail buyers seeking locally crafted premium treats. Its products connect familiar Malaysian flavours with modern dessert experiences.

2013 – Establishment and first outlet in Bangsar

2014 – Expansion with second outlet in Damansara Jaya

2010s – Growth into a recognised artisanal ice cream chain across Malaysia

2020s – Expansion into retail products and strategic partnerships

THE INSIDE SCOOP SDN. BHD. has redefined Malaysia’s artisanal dessert landscape by proving that local flavours can be elevated into premium retail experiences.

The company has helped shift consumer perception toward locally crafted premium products, competing with international dessert brands through authenticity, quality, and flavour identity.

Through its Malaysian-inspired creations, Inside Scoop has transformed familiar tastes such as cendol, teh tarik, and gula melaka into contemporary ice cream offerings.

Its growth has also inspired a new wave of homegrown F&B brands to build around local identity, craft production, and experience-led retail.

Some brands sell desserts — THE INSIDE SCOOP serves memory itself.

From a single counter to a nationwide presence, its legacy is not measured in scoops, but in moments.

Its journey stands as a testament that the most powerful flavours are the ones people already carry within them.