STOREHUB SDN. BHD.

STOREHUB SDN. BHD. stands as one of Southeast Asia’s defining SME technology enablers — a platform that reshaped how small businesses operate in a digital-first economy.

From retail counters to cloud systems, it bridges traditional businesses with modern tools, embedding technology into everyday commerce.

Its journey reflects a powerful truth — that when technology becomes accessible, entire economies begin to shift.

Founder:

Wai Hong Fong & Congyu Li

Current Leadership:

CEO: Wai Hong Fong

The leadership continues to expand the platform with a focus on accessibility, scalability, and SME empowerment across the region.

Some companies build software — STOREHUB was built out of frustration.

Before its founding, small business owners struggled with fragmented systems that offered little visibility into their operations — sales data was delayed, inventory uncertain, and decision-making reactive rather than informed.

After experiencing these inefficiencies firsthand, the founders identified an opportunity not just to improve existing systems, but to redesign them entirely.

In 2013, STOREHUB was created as a cloud-based solution that prioritised simplicity, affordability, and usability.

It was not designed for large enterprises, but for everyday retailers and F&B operators seeking clarity and control.

As adoption grew, the platform evolved into an integrated ecosystem, combining POS, payments, customer engagement, and analytics into a unified solution.

From manual processes to real-time insights, its journey reflects a powerful truth — that when businesses gain clarity, they gain control.

Core Activities include:

• Cloud-based POS and business management software

• Subscription-based SaaS platform for SMEs

• Integration of payments, inventory, and CRM systems

• Merchant enablement and digital transformation tools

The company’s operational model focuses on SaaS subscriptions, cloud-based business tools, payment integration, data analytics, and SME digital enablement. By combining POS, inventory, CRM, customer engagement, ordering, and payment functions into one platform, STOREHUB SDN. BHD. positions itself as both a retail technology provider and an SME business operating system.

Notable Offerings Include:

• All-in-one cloud POS system

• Inventory and sales analytics dashboards

• Customer loyalty and engagement tools

• QR ordering, payments, and omnichannel retail solutions

These offerings have enabled STOREHUB SDN. BHD. to serve retailers, cafés, restaurants, F&B operators, service businesses, and SMEs seeking practical digital tools. Its platform supports daily operations, sales visibility, inventory control, customer retention, ordering efficiency, and data-driven business decisions.

2013 – Founding of STOREHUB SDN. BHD.

2014–2018 – Rapid adoption among SMEs in Malaysia

2020s – Expansion across Southeast Asia serving thousands of businesses

2022 – Continued growth in transaction volume and platform ecosystem

STOREHUB SDN. BHD. has enabled digital transformation for SMEs by making modern business management tools more accessible to small retailers and F&B operators.

The company has lowered barriers to adopting retail technology through cloud-based systems that simplify POS management, inventory control, sales tracking, and customer engagement.

Its platform has strengthened data-driven decision-making in small businesses, allowing operators to monitor performance, understand customer behaviour, and respond faster to operational needs.

By building one of Southeast Asia’s leading retail SaaS platforms, StoreHub has contributed to the modernisation of everyday commerce across the region.

Some companies digitise businesses — STOREHUB empowers them.

From fragmented retail operations to connected ecosystems, its legacy is not defined by software alone, but by accessibility.

Its journey stands as a testament that when technology is placed within reach, growth becomes possible for everyone.