SASBADI HOLDINGS BERHAD

SASBADI HOLDINGS BERHAD stands as one of Malaysia’s most recognisable education publishers — a company that has quietly shaped the learning journey of generations.

From textbooks to digital platforms, it operates at the intersection of knowledge and accessibility, embedding itself into the nation’s education system.

Its journey reflects a powerful truth — that influence in education is not measured by visibility, but by impact over time.

Founder:

Founded by a group of Malaysian education entrepreneurs

Current Leadership:

Group Managing Director: Law King Hui

The leadership continues to steer the organisation with a focus on educational innovation, digital transformation, and integrated learning solutions.

Some companies sell books — SASBADI builds learning journeys.

In 1985, it began as a modest publisher focused on educational materials for Malaysian schools, at a time when learning resources were largely limited to traditional print formats.

There was no digital ecosystem, only books.

Its early breakthrough came in 1987 with the publication of a Bahasa Malaysia textbook aligned with the national curriculum, establishing its role within the education system.

Rather than publishing broadly, the company aligned itself closely with national education needs, producing materials that directly supported students, teachers, and schools.

As education evolved, SASBADI expanded beyond print into digital learning platforms, robotics education, and applied learning tools, transforming from a publisher into a comprehensive education solutions provider.

Its listing on Bursa Malaysia marked its evolution into a structured institution, while maintaining its original purpose.

From pages to platforms, its journey reflects a powerful truth — that education evolves, but its purpose remains constant.

Core Activities include:

• Publishing of academic and supplementary educational materials

• Development of digital learning platforms and content

• Distribution of applied learning tools and programmes

• Organisation of education-related initiatives and solutions

The Group’s operational model focuses on curriculum-aligned publishing, digital education content, applied learning tools, and integrated learning support. By combining printed materials, online platforms, robotics education, and academic resources, SASBADI HOLDINGS BERHAD positions itself as both an education publisher and a learning solutions provider.

Notable Offerings Include:

• School textbooks and revision materials

• Digital learning platforms and e-content

• Robotics and applied learning programmes

• Educational fairs and integrated learning ecosystems

These offerings have enabled SASBADI HOLDINGS BERHAD to serve students, teachers, schools, parents, and education institutions across Malaysia. Its products support classroom learning, exam preparation, self-study, digital education, and applied skills development.

1985 – Establishment of SASBADI

1987 – First national curriculum textbook published

2000s – Expansion into broader education publishing

2010s – Entry into digital and applied learning solutions

2014 – Listing on Bursa Malaysia

2020s – Evolution into integrated education solutions provider

SASBADI HOLDINGS BERHAD has supported Malaysia’s national education system by producing curriculum-aligned learning materials used by students and educators across the country.

The Group has built one of Malaysia’s leading academic publishing platforms, strengthening access to textbooks, revision books, supplementary resources, and structured learning content.

Through its expansion into digital learning and robotics education, Sasbadi has helped bridge traditional publishing with newer forms of applied and technology-enabled learning.

Its development reflects the broader transformation of education, where printed content, digital platforms, and practical learning tools increasingly operate as part of one integrated ecosystem.

Some companies publish content — SASBADI shapes how a nation learns.

From printed pages to digital ecosystems, its legacy is not defined by books alone, but by minds nurtured.

Its journey stands as a testament that when knowledge is made accessible, progress becomes inevitable.