POH KONG JEWELLERS SDN. BHD.

POH KONG JEWELLERS SDN. BHD. stands as one of Malaysia’s most trusted names in jewellery — a brand deeply woven into the milestones of everyday life.

From weddings to celebrations, its creations are not merely ornaments, but symbols of memory, value, and tradition across generations.

Its journey reflects a powerful truth — that the most enduring brands are those that become part of life’s most meaningful moments.

Founder:

Dato’ Choon Yee Seiong

Current Leadership:

Executive leadership under Poh Kong Group

The leadership continues to guide the brand with a focus on craftsmanship, retail excellence, and long-term customer trust.

Some companies sell luxury — POH KONG began with simplicity.

In 1976, a 22-year-old entrepreneur opened a modest jewellery shop in Petaling Jaya, built on little more than skill, discipline, and belief in craftsmanship.

There was no brand power and no scale, only trust.

In an industry defined by value, trust became its true currency, where every piece sold represented not just gold, but assurance of quality, honesty, and consistency.

As Malaysia evolved, so did its consumers, and Poh Kong grew alongside these changing aspirations.

From a single outlet, it expanded into a nationwide network, eventually becoming the largest jewellery retail chain in Malaysia with over 100 outlets.

From craftsmanship to brand, its journey reflects a powerful truth — that trust, when compounded over time, becomes legacy.

Core Activities include:

• Retail of gold, diamond, and gemstone jewellery

• In-house design and manufacturing

• Distribution of international jewellery brands

• Sale of gold bullion and investment products

The company’s operational model focuses on jewellery retail, product craftsmanship, brand development, manufacturing control, and long-term customer relationships. By combining retail presence with in-house design, manufacturing, and investment gold offerings, POH KONG JEWELLERS SDN. BHD. positions itself as both a jewellery retailer and a trusted custodian of personal value.

Notable Offerings Include:

• Gold jewellery including 916 and 999 collections and diamond lines

• In-house brands such as Anggun, Tranz, and Happy Love

• Customised and bespoke jewellery services

• Gold bars and investment-grade products

These offerings have enabled POH KONG JEWELLERS SDN. BHD. to serve customers across weddings, festive celebrations, family milestones, personal gifting, investment purchases, and luxury retail occasions. Its product range connects craftsmanship, cultural tradition, and financial value within a familiar national brand.

1976 – Establishment of first outlet in Petaling Jaya

1990s – Expansion into branded jewellery and nationwide retail

2004 – Listing on Bursa Malaysia

2012 – Reached 100 retail outlets milestone

2020s – Continued expansion and product innovation

POH KONG JEWELLERS SDN. BHD. has built Malaysia’s largest jewellery retail chain, creating a nationwide presence for gold, diamond, gemstone, and investment jewellery products.

The company has helped standardise the jewellery retail experience across Malaysia by combining trust, product variety, store accessibility, and consistent customer service.

Through its wide product range and retail network, Poh Kong has made jewellery and gold ownership accessible across different income segments and life occasions.

Its growth has also strengthened Malaysia’s domestic jewellery industry by supporting design, manufacturing, retail employment, and consumer confidence in locally established jewellery brands.

Some companies sell gold — POH KONG sells trust cast in gold.

From a single shop to a national brand, its legacy is not defined by scale alone, but by meaning.

Its journey stands as a testament that when value meets emotion, it becomes timeless.