PETRONAS DAGANGAN BERHAD

PETRONAS DAGANGAN BERHAD stands as one of Malaysia’s most visible energy institutions — a company that translates national resources into everyday accessibility.

As the domestic marketing arm of PETRONAS, it operates at the final stage of the energy chain, ensuring that fuel, mobility, and convenience reach millions across the country.

Its journey reflects a powerful truth — that energy only fulfils its purpose when it reaches people.

Founder:

Established as a subsidiary of PETROLIAM NASIONAL BERHAD (PETRONAS)

Current Leadership:

Managing Director & CEO: Azrul Osman Rani

The leadership continues to drive the organisation with a focus on retail innovation, customer experience, and digital transformation.

Some companies produce energy — PETRONAS DAGANGAN delivers it into daily life.

In 1982, as Malaysia’s oil and gas capabilities expanded, a critical question emerged on how refined energy would be distributed efficiently across the nation.

PETRONAS DAGANGAN BERHAD was established to bridge this final gap, building a structured and scalable system to connect infrastructure with end users.

At a time when fuel distribution was functional but fragmented, the company developed a unified nationwide network of service stations across highways, towns, and cities, forming one of the country’s largest retail energy systems.

Over time, these stations evolved beyond refuelling points into integrated lifestyle touchpoints, incorporating retail and convenience elements into daily routines.

With the introduction of Kedai Mesra, Café Mesra, and the Setel digital platform, the company expanded its role from fuel distribution into a broader mobility and retail ecosystem.

From distribution to experience, its journey reflects a powerful truth — that the last mile defines the value of every system.

Core Activities include:

• Retail marketing of petroleum products nationwide

• Operation of fuel station and convenience retail network

• LPG distribution and commercial fuel supply

• Development of digital and non-fuel retail ecosystem

The company’s operational model focuses on nationwide fuel distribution, retail station operations, LPG supply, commercial fuel services, convenience retail, and digital mobility solutions. By connecting PETRONAS’ energy supply with everyday consumers and businesses, PETRONAS DAGANGAN BERHAD positions itself as both a downstream petroleum marketer and a mobility retail platform.

Notable Offerings Include:

• Nationwide PETRONAS fuel station network

• Kedai Mesra and Café Mesra retail concepts

• LPG products including Gasul and lubricants

• Setel mobile platform for seamless refuelling and services

These offerings have enabled PETRONAS DAGANGAN BERHAD to serve motorists, households, commercial users, logistics operators, and retail consumers across Malaysia. Its products and services support daily mobility, household energy use, commercial fuel needs, vehicle maintenance, and convenience-based retail experiences.

1982 – Incorporation of PETRONAS DAGANGAN BERHAD

1994 – Listing on Bursa Malaysia

2000s – Expansion of nationwide fuel retail network

2010s – Growth of non-fuel retail ecosystem

2019 – Launch of Setel digital platform

2020s – Evolution into integrated mobility and retail ecosystem

PETRONAS DAGANGAN BERHAD has built Malaysia’s largest fuel retail network, making petroleum products accessible across highways, cities, towns, and local communities.

The company has standardised nationwide access to fuel, LPG, lubricants, and commercial petroleum products, supporting transportation, households, businesses, and industrial users.

Through Kedai Mesra, Café Mesra, and other non-fuel offerings, it has integrated retail, convenience, and mobility services into the traditional service station model.

Its development of the Setel platform has also accelerated digital transformation in fuel retail, allowing consumers to refuel, pay, earn rewards, and access services through a mobile-first ecosystem.

Some companies generate energy — PETRONAS DAGANGAN delivers it to life.

From fuel pumps to digital platforms, its legacy is not defined by infrastructure alone, but by accessibility.

Its journey stands as a testament that when energy reaches people, movement becomes progress.