ORIENTAL COFFEE INTERNATIONAL SDN. BHD.

ORIENTAL COFFEE INTERNATIONAL SDN. BHD. stands as one of Malaysia’s fastest-rising modern kopitiam brands — a company that transformed nostalgia into a scalable contemporary experience.

Rooted in Nanyang culinary heritage, it bridges tradition and modern retail, turning everyday coffee culture into a structured, high-growth business model across urban Malaysia.

Its journey reflects a powerful truth — that heritage, when reimagined, becomes a new form of growth.

Founder:

Founded by a group of Malaysian entrepreneurs including Dato’ Chan Jian Chern

Current Leadership:

Executive leadership under Oriental Kopi Group

The leadership continues to drive expansion through brand standardisation, product innovation, and regional growth strategies.

Some cafés serve coffee — ORIENTAL COFFEE serves memory.

The idea began with a simple observation that traditional kopitiams, while rich in heritage, remained fragmented and difficult to scale beyond local communities.

The founders recognised an opportunity not to replace tradition, but to refine and structure it into a modern retail format.

The first Oriental Kopi outlet was established in Johor, combining nostalgic Nanyang flavours with contemporary café design and operational consistency.

Signature offerings such as egg tarts, kaya toast, nasi lemak, and rich coffee blends were positioned as both comfort and identity, creating a recognisable brand experience.

At the same time, the business expanded into packaged products, extending its presence beyond physical outlets into households and retail channels.

In 2026, Oriental Kopi reached a major brand milestone by securing a Guinness World Records title for the “Most Servings of Nasi Lemak Sold in 8 Hours,” with 11,446 packs sold during the record attempt. The attempt was held on 1 May 2026 at IOI City Mall, Putrajaya, and was framed as a celebration of Malaysia’s iconic dish on a global stage.

From a single outlet to a rapidly expanding chain, its journey reflects a powerful truth — that culture, when structured, becomes scalable.

Core Activities include:

• Operation of kopitiam-style café outlets

• Development of branded F&B concepts and dining experiences

• Distribution of packaged coffee and food products

• Expansion through scalable retail systems and outlet standardisation

The company’s operational model focuses on heritage-based food retail, standardised café operations, packaged consumer products, and high-volume customer service execution. By combining dine-in outlets, takeaway demand, FMCG products, and regional expansion, ORIENTAL COFFEE INTERNATIONAL SDN. BHD. positions itself as both a modern kopitiam chain and a scalable Malaysian F&B brand.

Notable Offerings Include:

• Oriental Kopi signature coffee blends

• Traditional Nanyang dishes such as nasi lemak and curry chicken rice

• Signature egg tarts and bakery items

• Packaged coffee products and FMCG offerings

These offerings have enabled ORIENTAL COFFEE INTERNATIONAL SDN. BHD. to serve café customers, families, office workers, tourists, retail consumers, and regional markets seeking familiar Malaysian flavours in a modern format.

2020 – Concept creation and first outlet launch

2021 – Incorporation of ORIENTAL COFFEE INTERNATIONAL SDN. BHD.

2021–2023 – Rapid expansion across major Malaysian cities

2024–2025 – Entry into international markets including Singapore

2026 – Achieved Guinness World Records title for “Most Servings of Nasi Lemak Sold in 8 Hours” with 11,446 packs sold

2020s – Growth into scalable F&B and FMCG hybrid brand

ORIENTAL COFFEE INTERNATIONAL SDN. BHD. has modernised Malaysia’s traditional kopitiam concept by combining heritage cuisine with scalable retail systems.

The brand has bridged nostalgia, café culture, and operational consistency, making traditional Nanyang flavours more accessible to modern consumers.

Its 2026 Guinness World Records achievement strengthened its brand visibility by turning nasi lemak, one of Malaysia’s most recognisable foods, into a large-scale national and international recognition moment.

Through its expansion into packaged products and overseas markets, Oriental Kopi has created a hybrid F&B and FMCG growth model that extends Malaysian café culture beyond the physical outlet.

Some brands preserve tradition — ORIENTAL COFFEE reinvents it for a new generation.

From a single kopitiam concept to a rapidly expanding brand, its legacy is not defined by speed alone, but by reinterpretation.

Its Guinness World Records milestone further reflects how a local dish, when carried by strong execution and cultural pride, can become a global recognition moment.

Its journey stands as a testament that when culture is reimagined, it does not fade, it grows.