MEDIA PRIMA BERHAD

MEDIA PRIMA BERHAD stands as Malaysia’s most dominant integrated media institution — a company that does not merely report stories, but shapes how a nation sees itself.

Across television screens, newspapers, radio waves, and digital platforms, it has built a presence that reaches nearly every Malaysian household, forming one of the most influential media ecosystems in the country.

Its journey reflects a powerful truth — that media is not just information, but influence at scale.

Founder:

Established through consolidation of major Malaysian media assets

Current Leadership:

Group Managing Director / CEO: Mohd Nazri Mohd Zulkifli

The leadership continues to guide the Group through transformation, balancing legacy media strength with digital evolution.

Some companies create content — MEDIA PRIMA created a media system.

At the turn of the millennium, Malaysia’s media landscape was fragmented, with television, newspapers, and radio operating as separate and disconnected forces.

In 2000, Media Prima was formed as a strategic consolidation, bringing together key media assets such as TV3 and New Straits Times Press, later expanding into radio and digital platforms.

This was not the creation of a new voice, but the integration of many into one coordinated network.

By unifying broadcast, print, and advertising under a single structure, the company transformed media into a scalable ecosystem capable of delivering content, shaping narratives, and capturing nationwide attention.

As digital disruption reshaped consumption habits, Media Prima adapted once more, expanding into streaming platforms, online publishing, and content production to remain relevant in a rapidly evolving landscape.

From fragmented voices to a unified platform, its journey reflects a powerful truth — that control of distribution defines the power of content.

Core Activities include:

• Free-to-air television broadcasting and content distribution

• Newspaper publishing and journalism

• Radio broadcasting and audio platforms

• Digital media, streaming, and online content

• Integrated advertising and marketing solutions

The Group’s operational model focuses on integrated media ownership, content production, audience reach, advertising monetisation, and digital platform development. By combining television, print, radio, digital media, streaming, and marketing solutions, MEDIA PRIMA BERHAD positions itself as both a national media operator and a multi-platform content ecosystem.

Notable Offerings Include:

• Television networks such as TV3, 8TV, ntv7, and TV9

• Print media including New Straits Times, Berita Harian, and Harian Metro

• Radio brands such as Hot FM, Fly FM, and Eight FM

• Streaming platform Tonton and a growing digital media ecosystem

These offerings have enabled MEDIA PRIMA BERHAD to reach audiences across multiple formats, languages, demographics, and consumption habits. Its ecosystem connects news, entertainment, lifestyle content, advertising, and digital engagement through both traditional and online platforms.

2000 – Establishment as multimedia company

2003 – Consolidation of major media assets and operational launch

2000s – Expansion across television, print, and radio networks

2010s – Growth into digital media and content production

2020s – Evolution into integrated digital-first media ecosystem

MEDIA PRIMA BERHAD has built Malaysia’s largest integrated media network, unifying television, print, radio, digital content, and advertising under a single corporate structure.

The Group has influenced national narratives, public discourse, entertainment consumption, and advertising standards through its wide-reaching platforms.

By integrating legacy media with digital platforms, Media Prima has helped accelerate Malaysia’s transition into online content distribution, streaming, and digital audience engagement.

Its evolution reflects the broader transformation of the media industry, where influence is no longer confined to broadcast schedules or newspaper circulation, but extended across screens, platforms, and real-time digital conversations.

Some companies deliver news — MEDIA PRIMA delivers perspective.

From broadcast towers to digital screens, its legacy is not defined by platforms, but by influence.

Its journey stands as a testament that those who control the channels often shape the story itself.