LEONG HUP INTERNATIONAL BERHAD

LEONG HUP INTERNATIONAL BERHAD stands as one of Southeast Asia’s most influential food production groups — a company that transformed agriculture into a regional supply system feeding millions.

Operating across multiple countries, it has built an end-to-end ecosystem spanning feedmills to finished food products, embedding itself within the daily consumption patterns of entire populations.

Its journey reflects a powerful truth — that food systems, when scaled with precision, become infrastructure for nations.

Founder:

Lau Leng Yeaw, through family enterprise origins

Current Leadership:

Executive leadership under Leong Hup Group

The leadership continues to guide the Group with a focus on integration, regional expansion, and sustainable food production.

Some companies begin with strategy — LEONG HUP began with survival.

In the 1960s, the story started as a small vegetable wholesale business in Muar, Johor, operating on thin margins and daily demand.

There was no grand blueprint, only necessity.

The turning point came with the second generation, who recognised rising demand for protein and shifted into poultry farming, establishing Leong Hup Poultry Farm in 1978.

What followed was not simple expansion, but integration — feedmills were built, breeder farms established, and processing facilities developed, each layer strengthening control over the value chain.

This disciplined integration transformed the company from a small agricultural operation into a structured food production system.

From backyard farming to a regional supply network, its journey reflects a powerful truth — that control over fundamentals creates scale.

Core Activities include:

• Livestock feed production

• Poultry breeding, farming, and egg production

• Food processing and distribution

• Regional expansion across Southeast Asia

The Group’s operational model focuses on vertical integration across the poultry and livestock value chain. By controlling feed production, breeding, farming, processing, and distribution, LEONG HUP INTERNATIONAL BERHAD positions itself as a regional food production platform supporting consistent supply, cost efficiency, and scalable protein production.

Notable Offerings Include:

• Day-old chicks and breeder stock

• Broiler chickens and fresh poultry products

• Eggs and processed food products

• Animal feed for poultry and livestock

These offerings have enabled LEONG HUP INTERNATIONAL BERHAD to serve households, foodservice operators, retailers, and agricultural producers across Southeast Asia. Its integrated product ecosystem supports both consumer food demand and upstream livestock production needs.

1960s – Origins as vegetable wholesale business

1978 – Establishment of poultry farming operations

1990s–2000s – Expansion into integrated poultry and feed business

2010s – Regional growth across Southeast Asia

2019 – Listing on Bursa Malaysia

2020s – Strengthening position as leading integrated poultry group

LEONG HUP INTERNATIONAL BERHAD has built one of Southeast Asia’s major integrated poultry supply chains, supporting regional demand for affordable and accessible protein.

The Group has strengthened food security by developing large-scale systems across feed production, breeding, farming, processing, and distribution.

Its vertically integrated model has advanced agricultural production efficiency, allowing better control over quality, supply stability, and operational resilience.

Through its regional presence, Leong Hup has positioned Malaysia as a key player in the poultry, livestock feed, and food production industries.

Some companies sell food — LEONG HUP builds the system that feeds millions.

From a small wholesale trade to a regional food powerhouse, its legacy is not defined by products, but by continuity.

Its journey stands as a testament that feeding nations begins with mastering the fundamentals.