ECOFIRST CONSOLIDATED BHD.

ECOFIRST CONSOLIDATED BHD. stands as a progressive Malaysian property group — a company shaped by reinvention, strategic transformation, and long-term adaptation within Malaysia’s evolving real estate landscape.

Incorporated in 1973, the Group gradually evolved from a diversified business entity into a focused property and investment company listed on Bursa Malaysia. Through decades of restructuring and strategic repositioning, EcoFirst developed capabilities across property development, asset management, construction, and investment activities, contributing to Malaysia’s urban growth through residential and commercial projects.

Today, the Group positions itself as a forward-looking developer focused on value creation, sustainable expansion, and disciplined long-term growth, while continuing to strengthen its presence within Malaysia’s competitive property sector.

Founder:

Originally established as Kumpulan Emas Bhd

Current Leadership:

Chairman: Chew Hian Tat

The leadership continues guiding the Group with a focus on innovation, disciplined corporate growth, strategic property development, and long-term sustainability.

Some companies grow by expansion — EcoFirst grew through transformation.

Established in 1973, the company began as a diversified business entity operating across several industries during a period when Malaysia’s economy was steadily industrialising and urbanising. In its earlier years, the Group explored opportunities across construction, agriculture, investment, and related sectors, gradually building operational experience and business networks.

However, as Malaysia’s urban landscape evolved and demand for residential and commercial property accelerated, the company recognised a clearer long-term direction emerging within the real estate sector. Property development presented not only commercial opportunity, but also the ability to participate directly in shaping Malaysia’s growing cities and communities.

This strategic shift marked the beginning of the company’s transformation. Over time, the Group increasingly concentrated its resources and expertise toward property-related ventures, focusing on projects aligned with urban expansion and modern living requirements.

A defining milestone arrived in 2006, when the company rebranded from Kumpulan Emas Bhd to ECOFIRST CONSOLIDATED BHD. This rebranding represented more than a corporate name change — it symbolised a new strategic identity built around focus, clarity, and long-term positioning within the property industry.

Following this transformation, the Group concentrated on developing residential and commercial projects designed around practicality, accessibility, and sustainable value creation. Rather than pursuing scale alone, EcoFirst emphasised developments capable of serving evolving community needs while contributing positively to urban environments.

As the Malaysian property sector became increasingly competitive, the company continued refining its approach through strategic land acquisition, asset management, and investment activities aimed at balancing growth with financial discipline.

From a diversified enterprise to a focused property development group, EcoFirst’s journey reflects a powerful truth — that transformation and clarity of direction are often the foundations of long-term resilience and corporate evolution.

Core Activities:

• Residential and commercial property development

• Property investment and asset management

• Construction and project execution

• Investment holding and strategic ventures

The company focuses on generating sustainable long-term value through integrated property development, disciplined investment strategies, and effective management of real estate assets.

Notable Offerings Include:

• Residential developments and serviced apartments

• Commercial and retail property projects

• Integrated urban development initiatives

• Property investment and management solutions

These offerings position EcoFirst as a growing and adaptive player within Malaysia’s property and real estate sector.

1973 – Company incorporated in Malaysia

2006 – Rebranded to ECOFIRST CONSOLIDATED BHD.

2010s – Expansion into focused property development and investment activities

2020s – Continued development of urban residential and commercial projects

ECOFIRST CONSOLIDATED BHD. has contributed to Malaysia’s property sector through its participation in urban development, residential expansion, and commercial real estate projects.

The Group supported the growth of integrated residential and commercial spaces that align with Malaysia’s ongoing urbanisation trends, while also contributing to broader property investment and development activities within the domestic market.

Its evolution from a diversified business entity into a focused property group further reflects the adaptability required within Malaysia’s changing economic and real estate environments, demonstrating how strategic repositioning can sustain long-term corporate relevance.

Today, ECOFIRST CONSOLIDATED BHD. stands as a symbol of reinvention — a testament to how strategic transformation, clarity of direction, and disciplined growth can redefine a company’s future.

From its origins as a diversified enterprise to its emergence as a focused property and investment group, the company’s journey reflects the importance of adaptability within an evolving economy. Through transformation and persistence, EcoFirst continues contributing to Malaysia’s urban development landscape while building a foundation for future growth.