CLARA INTERNATIONAL BEAUTY GROUP
SDN. BHD.

CLARA INTERNATIONAL BEAUTY GROUP SDN. BHD. stands as one of Malaysia’s pioneering beauty institutions — a brand that played a defining role in shaping the modern skincare and wellness industry across Asia.

Founded in 1977, the Group evolved from a single beauty salon into a regional beauty and wellness conglomerate with operations spanning multiple countries, professional training institutions, product manufacturing capabilities, and an international franchise network. Through decades of development, Clara International helped elevate beauty care from informal cosmetic services into a structured professional industry grounded in education, standards, and scientific skincare practices.

Today, Clara International is recognised not merely as a beauty brand, but as a fully integrated ecosystem — combining treatment services, skincare products, aesthetic education, and franchising into a comprehensive platform serving both consumers and beauty professionals across the region.

Founder:

Prof. Datin Dr. Clara L. Chee

Current Leadership:

Chairperson: Prof. Datin Dr. Clara L. Chee

The leadership continues guiding the Group with a vision focused on advancing professional beauty standards, strengthening education within the industry, and nurturing future generations of beauty and wellness practitioners.

Some beauty brands begin with glamour — Clara International began with grit.

In 1977, with modest capital and a strong belief in the future potential of the beauty industry, Prof. Datin Dr. Clara L. Chee established her first beauty salon in Petaling Jaya. At the time, professional beauty care and skincare services in Malaysia were still developing, often lacking structured standards, formal training, and scientific foundations.

Rather than following temporary beauty trends, Clara Chee envisioned something larger — an industry that could be professionalised, systemised, and elevated to international standards. Her early journey was shaped by hands-on experience, continuous research, and an unwavering pursuit of knowledge. She studied cosmetic science abroad and brought international beauty techniques, skincare methodologies, and educational standards back to Malaysia.

What distinguished Clara International from many beauty businesses of its era was its philosophy that beauty should be safe, scientific, and sustainable. This approach gradually transformed the company from a salon business into a broader industry institution.

As the brand expanded, Clara International moved beyond treatment services into skincare product manufacturing, beauty education, certification programmes, and international franchising. The establishment of training academies and structured educational pathways helped develop professional standards within Malaysia’s beauty and wellness sector while producing generations of trained practitioners.

From a single salon outlet to an internationally recognised beauty ecosystem, the company’s journey reflected the belief that discipline, education, and professional standards could transform an emerging industry into a respected profession.

Core Activities:

• Professional skincare and beauty treatment services

• Development and manufacturing of skincare products

• Beauty education and certification programmes

• Franchise development and international expansion

The Group focuses on integrating beauty services, skincare products, professional education, and franchise systems into a holistic beauty and wellness ecosystem. Through vertical integration across treatments, products, and training, Clara International positions itself as both a consumer beauty brand and an industry development platform.

Notable Offerings Include:

• Clara International beauty treatment centres

• Herbal-based skincare and wellness product lines

• Clara International Aesthetic College programmes

• Professional beauty certification and training services

These offerings position the Group as a comprehensive beauty, skincare, and professional education institution within the wellness industry.

1977 – First beauty salon established in Petaling Jaya

1979 – Launch of beauty education and training division

1998 – Incorporation of CLARA INTERNATIONAL BEAUTY GROUP SDN. BHD.

2000s – Expansion through franchising across Asian markets

2006 – Recognition as an International Homegrown Franchisor

2020s – Continued regional expansion and skincare product innovation initiatives

Clara International contributed significantly to Malaysia’s beauty and wellness industry by helping professionalise skincare, aesthetic treatment standards, and beauty education practices.

The Group played an important role in developing structured beauty training and certification programmes while raising awareness surrounding scientific skincare, safety standards, and long-term skin health. Through its academies and educational initiatives, Clara International also helped cultivate generations of beauty professionals and entrepreneurs within the region.

Its expansion into international franchising further strengthened the visibility of Malaysian beauty expertise within global and regional wellness markets, positioning Malaysia as a contributor to the broader Asian beauty and skincare industry.

Today, CLARA INTERNATIONAL BEAUTY GROUP SDN. BHD. stands as a pioneer of beauty excellence — a testament to how vision, education, science, and perseverance can transform a personal passion into an enduring industry legacy.

From a modest salon in Petaling Jaya to a regional beauty and wellness ecosystem, the company’s journey reflects the evolution of Malaysia’s beauty industry itself. Its continued presence demonstrates that true beauty businesses are not built solely on products or appearances, but on trust, knowledge, professionalism, and the ability to empower others through care and education.