CATCHA DIGITAL BERHAD

CATCHA DIGITAL BERHAD represents a new generation of Malaysian enterprises — one built not on physical infrastructure, but on data, content, technology, and digital influence.

Formed in 2013 through the merger of Catcha Media assets and Says Sdn Bhd, the company emerged during a period when media consumption habits were rapidly shifting from traditional channels toward digital and social platforms. Rather than operating as a conventional media company, Catcha Digital positioned itself as a digital-first ecosystem designed to capture online audiences, consumer engagement, and advertising opportunities within the evolving internet economy.

Today, Catcha Digital operates as a technology and investment holding group focused on digital media, advertising, software, AI-driven business solutions, and strategic digital investments — helping shape how brands, businesses, and consumers interact within Southeast Asia’s digital landscape.

Founder:

Catcha Group — led by Patrick Grove

Current Leadership:

Chairman: Patrick Grove

Group CEO: Eric Tan

The leadership continues guiding the Group with a vision of building one of Southeast Asia’s leading integrated digital ecosystems powered by technology, audience engagement, and scalable digital platforms.

Every digital empire begins not with land or machinery — but with attention.

In the early 2010s, social media platforms, online content consumption, and mobile internet usage were rapidly transforming how people interacted with information, entertainment, and brands. Catcha recognised that the future of influence would no longer be defined by traditional publishing alone, but by the ability to build, manage, and monetise digital audiences at scale.

In 2013, the merger forming the company represented a strategic consolidation of digital media assets and social engagement platforms. By combining content-driven media operations with community-focused digital platforms, the organisation positioned itself to capture the growing online generation increasingly spending time across social networks, mobile devices, and digital ecosystems.

Unlike traditional companies built through physical expansion, Catcha Digital expanded through digital reach — acquiring online platforms, growing audience ecosystems, strengthening advertising technologies, and developing software solutions capable of connecting brands with consumers in real time.

As the digital economy matured, the Group evolved beyond publishing into integrated digital advertising, influencer marketing, AI-powered solutions, and technology investments. Through this transformation, Catcha Digital became more than a media company — it evolved into a broader media-tech ecosystem operating at the intersection of content, data, software, and audience behaviour.

From viral content platforms to scalable digital technologies, its journey reflects the growing power of attention and data within modern business ecosystems.

Core Activities:

• Digital media publishing and content platform operations

• Online advertising and influencer marketing solutions

• Software and AI-powered business technologies

• Strategic acquisitions and investments in digital businesses

The Group focuses on building scalable digital ecosystems supported by audience engagement, data analytics, software capabilities, and technology-driven monetisation strategies. Through the integration of media, advertising, software, and investments, Catcha Digital positions itself as a modern digital ecosystem builder serving both consumers and enterprise clients.

Notable Offerings Include:

• Digital media platforms including Oh! Media, WeirdKaya, and Goody25

• Integrated digital advertising and influencer marketing services

• AI-powered software solutions such as OutPerform sales automation

• Technology-driven audience engagement and digital ecosystem platforms

These offerings position Catcha Digital as a modern media-tech ecosystem operating across content, advertising, software, and digital influence sectors.

2013 – Company formed through merger of digital media assets and social platforms

2017 – Acquisition phase involving Media Prima and REV Asia operations

2021 – Official rebranding to CATCHA DIGITAL BERHAD

2023 – Acquisition of iMedia Asia and completion of strategic restructuring initiatives

2020s – Expansion into AI-powered solutions, software platforms, and broader digital ecosystem development

Catcha Digital contributed significantly to Malaysia’s digital economy by building large-scale online audiences and accelerating the growth of the country’s digital advertising ecosystem.

The Group helped modernise brand communication strategies through data-driven marketing, influencer engagement, and digital-first advertising models aligned with changing consumer behaviour. Its expansion into software and AI-powered solutions also reflected the broader convergence of media, technology, and automation within modern digital economies.

By developing scalable digital platforms and investing in online ecosystems, Catcha Digital further strengthened Malaysia’s participation within Southeast Asia’s rapidly growing internet and technology sectors.

Today, CATCHA DIGITAL BERHAD stands as a symbol of the digital era — a testament to how influence, technology, data, and audience attention can redefine what it means to build a modern enterprise.

From a collection of digital media assets to an integrated technology and media ecosystem, the company’s journey reflects the transformation of business itself in the internet age. Its continued evolution demonstrates that in the digital economy, scale is no longer measured solely by physical assets, but by the ability to connect platforms, people, and information in real time across entire regions.