BERMAZ AUTO BERHAD

BERMAZ AUTO BERHAD stands as a key force within Malaysia’s automotive distribution landscape — bridging global automotive brands with local consumers through strategic partnerships, retail networks, and customer-focused automotive experiences.

Established in 2010 and listed on Bursa Malaysia in 2013, the Group evolved from its origins as Berjaya Auto Berhad before adopting its present identity in 2016. Over the years, Bermaz became closely associated with internationally recognised automotive marques, particularly Mazda, helping shape Malaysia’s modern automotive retail and ownership experience through premium positioning and service quality.

Today, the Group operates as a diversified automotive distribution and retail organisation with operations extending beyond Malaysia into regional markets, reflecting the broader evolution of automotive distribution within Southeast Asia.

Founder:

Origins linked to Berjaya Group

Current Leadership:

Executive Chairman: Tan Sri Dato’ Sri Yeoh Choon San

Group CEO: Dato’ Sri Lee Kok Chuan

The leadership continues guiding the Group with a focus on brand development, operational excellence, customer experience, and long-term regional expansion within the automotive industry.

Every automotive journey begins with a connection — between machine and driver, brand and market.

Bermaz’s story emerged from a broader transformation within Malaysia’s automotive distribution sector, evolving from Berjaya Group’s motor division into a more focused automotive entity dedicated to brand stewardship and customer engagement. Rather than operating solely as a transactional vehicle distributor, the organisation sought to build stronger emotional and experiential connections between automotive brands and consumers.

A defining breakthrough came through its partnership with Mazda, where the Group secured distribution rights and gradually established a strong market presence in Malaysia. Through strategic positioning, showroom experiences, after-sales support, and product quality emphasis, Bermaz helped elevate Mazda’s brand identity within the local automotive market.

Instead of competing purely on sales volume, the company adopted a different philosophy — prioritising customer trust, driving experience, product reliability, and long-term service quality. This approach strengthened its reputation not merely as a distributor, but as a curator and long-term custodian of automotive brands within Malaysia.

As the business matured, Bermaz expanded its operations into regional automotive markets while broadening its portfolio and operational capabilities across distribution, retail, and after-sales ecosystems.

Core Activities:

• Distribution and retail of passenger vehicles

• After-sales services and spare parts supply

• Regional automotive operations and partnerships

The Group focuses on brand-led automotive distribution supported by dealership networks, service centres, and integrated customer support infrastructure. Through strategic automotive partnerships and operational efficiency, Bermaz positions itself as a long-term automotive ecosystem provider rather than solely a vehicle distributor.

Notable Offerings Include:

• Mazda vehicle distribution and retail operations in Malaysia

• Automotive after-sales services and spare parts support

• Regional automotive distribution activities including operations in the Philippines

• Customer-focused dealership and service experiences

These offerings position Bermaz as a trusted automotive distribution and retail partner supporting both global automotive brands and local consumer markets.

2010 – Company incorporated

2013 – Listed on Bursa Malaysia

2016 – Officially rebranded as BERMAZ AUTO BERHAD

2020s – Expansion into regional automotive markets and additional automotive brand opportunities

Bermaz Auto contributed significantly to Malaysia’s automotive sector by strengthening the local distribution and positioning of international automotive brands through customer-focused retail strategies and high-quality after-sales support.

The Group helped elevate consumer expectations surrounding automotive ownership experiences, dealership standards, and long-term vehicle servicing within Malaysia’s competitive automotive market. Its strategic brand-building efforts also demonstrated the importance of balancing product positioning with customer trust and service quality.

Through regional expansion and automotive ecosystem development, Bermaz further contributed to greater integration within Southeast Asia’s automotive distribution landscape.

Today, BERMAZ AUTO BERHAD stands as a bridge between global engineering and local roads — a testament to how strategic partnerships, disciplined execution, and customer-focused brand stewardship can shape the automotive experience across generations of drivers.

From its beginnings within a larger corporate structure to its emergence as a recognised automotive distribution group, the company’s journey reflects the growing sophistication of Malaysia’s automotive retail and consumer market. Its continued evolution demonstrates that successful automotive businesses are built not only on vehicles, but also on trust, experience, and long-term relationships with consumers.