ASTERSPRING INTERNATIONAL SDN. BHD.

ASTERSPRING INTERNATIONAL SDN. BHD. stands as one of Malaysia’s most established skincare brands — a pioneer that helped professionalise the beauty and wellness industry across Southeast Asia.

With origins tracing back to 1984, AsterSpring evolved into a leading network of professional skincare centres operating across ASEAN and Hong Kong, serving millions of customers over decades of service. Through a strong emphasis on professional expertise, skin health, and treatment consistency, the brand distinguished itself from conventional beauty salons by positioning skincare as a long-term wellness discipline rather than merely a cosmetic service.

Today, as part of Esthetics International Group Berhad (EIG), AsterSpring continues shaping the regional skincare landscape through advanced treatment technologies, professional training systems, and customer-focused skincare solutions grounded in both science and personalised care.

Founder:

Melissa Chen

(Founder of Esthetics International Group)

Current Leadership:

Group CEO: Roderick Chieng

The leadership continues guiding the brand with a focus on innovation, regional expansion, professional skincare excellence, and long-term customer trust within the beauty and wellness industry.

Some beauty brands begin with luxury — AsterSpring began with determination.

In 1984, founder Melissa Chen started a small beauty salon with limited resources and modest infrastructure, yet with a clear purpose: to help people achieve healthier skin through personalised care and professional treatment. In the early years, growth did not rely heavily on advertising or large-scale branding campaigns. Instead, the business focused on understanding customers, tailoring skincare treatments individually, and building trust one client at a time.

What differentiated the foundation from many beauty businesses of that era was its philosophy — skincare was not solely about outward appearance, but about long-term skin health, consistency, and confidence. This patient-centred approach gradually established a loyal customer base that fuelled expansion beyond a single outlet.

As demand increased, the business evolved into a structured network of professional skincare centres operating under the AsterSpring brand. Over time, the company integrated international skincare technologies, advanced treatment methodologies, and formalised therapist training systems — contributing to higher professional standards within the regional skincare industry.

From carrying water into a small salon to building a multi-country skincare network, AsterSpring’s journey reflects the enduring power of consistency, discipline, and care in building a trusted wellness brand.

Core Activities:

• Professional facial and skincare treatments

• Skin health consultation and personalised skincare programmes

• Retail of skincare and wellness products

• Multi-outlet skincare centre operations

The company focuses on combining professional expertise with advanced skincare technologies and personalised treatment methodologies. By integrating skincare services, wellness consultation, and retail solutions within a unified customer experience, AsterSpring positions itself as a professional skincare and wellness ecosystem.

Notable Offerings Include:

• Professional facial treatments and skin therapy programmes

• Personalised skincare consultations and solutions

• Dermatological-grade skincare products

• Advanced skincare treatment technologies

These offerings position AsterSpring as a trusted professional skincare brand focused on long-term skin health, wellness, and personalised customer care.

1984 – Establishment of the brand’s origins through its first beauty salon operations

1994 – AsterSpring entity incorporated in Malaysia

2000s – Regional expansion across ASEAN and Hong Kong markets

2010 – Integration under broader EIG Group transformation initiatives

2020s – Continued regional growth with more than 70 skincare centres across multiple countries

AsterSpring contributed significantly to the professionalisation of the beauty and skincare industry across Malaysia and the wider Southeast Asian region.

The brand helped elevate treatment standards by integrating structured skincare methodologies, professional therapist training, and technology-assisted skincare solutions into mainstream beauty services. Its emphasis on long-term skin health also contributed to greater public awareness regarding preventive skincare and wellness-based beauty approaches.

Through regional expansion and consistent service delivery, AsterSpring further strengthened Malaysia’s reputation within the professional beauty and wellness sector while shaping consumer expectations surrounding skincare professionalism and personalised treatment care.

Today, ASTERSPRING INTERNATIONAL SDN. BHD. stands as a guardian of skin health — a testament to how care, discipline, and consistency can transform a modest salon into a trusted regional skincare legacy.

From humble beginnings built on personal service and determination to a multi-country network of professional skincare centres, the company’s journey reflects the enduring value of trust within wellness industries. Its continued presence demonstrates that sustainable beauty brands are not built merely through products, but through relationships, professionalism, and long-term commitment to customer wellbeing.