99 SPEED MART RETAIL HOLDINGS BERHAD

99 SPEED MART RETAIL HOLDINGS BERHAD stands as one of Malaysia’s most dominant homegrown retail institutions — redefining neighbourhood convenience through affordability, accessibility, and operational scale.

From a single sundry shop in Klang, the company has grown into the largest mini-market chain in Malaysia, operating thousands of outlets nationwide. Through disciplined expansion, efficient supply chain management, and a strong understanding of consumer purchasing behaviour, 99 Speedmart has become deeply embedded in the routines of communities across the country.

Its continued growth reflects more than commercial success — it represents the rise of a Malaysian-born retail model built on consistency, practicality, and nationwide reach.

Founder - Lee Thiam Wah

Current Leadership - Founder & CEO: Lee Thiam Wah

The leadership continues to guide the organisation with a strong emphasis on operational efficiency, affordability, and accessibility. Through disciplined management and long-term retail strategy, the company has sustained rapid expansion while maintaining its reputation as a reliable neighbourhood retailer.

Every great retail empire begins with a modest start — and for 99 Speedmart, it began in 1987 with a small sundry shop in Klang known as Pasar Raya Hiap Hoe.

From this humble beginning, Lee Thiam Wah developed firsthand experience in retail operations through direct interaction with customers, suppliers, and daily market demands. His understanding of consumer behaviour and neighbourhood purchasing patterns laid the foundation for a scalable retail concept focused on convenience and affordability.

In 1992, the business expanded into Pasar Mini 99, marking the company’s first step toward establishing a chain-store format. By 2000, the business was officially rebranded as 99 Speedmart — signalling the start of a more structured expansion strategy that would eventually transform the company into a nationwide retail force.

Core Activities:

• Operation of mini-market retail outlets

• Distribution of FMCG and household products

• Centralised warehousing and logistics operations

The company operates on a high-volume, low-margin retail strategy supported by efficient supply chain management and centralised distribution systems. By focusing on affordability, strategic neighbourhood locations, and rapid inventory turnover, 99 Speedmart has built a scalable retail ecosystem capable of serving large consumer populations consistently across Malaysia.

Notable Offerings Include:

• Daily groceries and packaged food

• Household essentials and personal care products

• Affordable fast-moving consumer goods (FMCG)

These offerings position 99 Speedmart as a dependable neighbourhood retail destination, serving the practical daily needs of households through convenience, accessibility, and competitive pricing.

1987 – First sundry shop established in Klang under Pasar Raya Hiap Hoe

1992 – Launch of the Pasar Mini 99 retail chain

2000 – Official rebranding to 99 Speedmart

2008 – Achieved the milestone of 100 retail outlets nationwide

2020s – Expanded to thousands of outlets across Malaysia, becoming the country’s largest mini-market chain

99 Speedmart has played a major role in reshaping Malaysia’s neighbourhood retail landscape by making affordable daily essentials more accessible to communities nationwide.

The company contributed significantly to the retail sector through large-scale employment creation, efficient domestic supply chain development, and the expansion of organised mini-market retailing across urban and suburban areas. Its operational model also demonstrated how centralised logistics and disciplined inventory management could drive scalable retail growth within Malaysia’s fast-moving consumer goods market.

Through its nationwide presence, 99 Speedmart has become one of the most recognisable symbols of modern Malaysian neighbourhood retail convenience.

Today, 99 SPEED MART RETAIL HOLDINGS BERHAD stands as a testament to Malaysian entrepreneurial resilience — proving that a single neighbourhood sundry shop can evolve into a nationwide retail empire through discipline, operational consistency, and long-term vision.

Its journey reflects the power of practical innovation within everyday commerce — where accessibility, affordability, and community presence became the foundation of sustained national growth. As one of Malaysia’s most influential homegrown retail chains, the company continues to shape how millions of consumers access their daily necessities.